Study on Dance Communication Pathways: An Analysis Based on a Decentralized Communication Ecology
Kookmin University
Kookmin University
Abstract
With the advancement of digital media technologies and the rise of social platforms, dance dissemination is undergoing a significant shift from centralized to decentralized models. This study, adopting a decentralized communication ecology perspective, examines the changing dynamics of dance dissemination in terms of communication agents, media structures, and interaction mechanisms.
Through case studies on platforms such as Douyin, Bilibili, and Xiaohongshu, the research identifies key trends including diversified agents, nonlinear dissemination pathways, and frequent audience interaction. The findings highlight both the positive impacts—such as improved dissemination efficiency, restructured power relations, and enhanced audience participation—and emerging challenges, including content homogenization, algorithmic bias, and fragmented expression.
The study concludes by emphasizing the need for a balanced approach between technological support and artistic expression, advocating for a more inclusive, collaborative, and sustainable communication ecosystem to foster the continued development and innovation of dance art.
Keywords:
Dance Dissemination; Decentralisation; Communication PathwaysCopyright Notice & License:
All articles published in Global Review of Humanities, Arts, and Society (GRHAS) are licensed under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows anyone to share, copy, distribute, transmit, and adapt the work, including for commercial purposes, provided that proper attribution is given to the original author(s) and the source.
This work is licensed under a Creative Commons Attribution 4.0 International License.
PDF Downloads
Journal Info
How to Cite
References
Bai, G. (2025). Xin shidai Zhonghua wenhua guoji chuanbo neihan chanshi, jiben yuanze yu lujing yanjiu [Content interpretation, principles and pathways of China's international cultural dissemination in the new era]. Kelamayi Xuekan, 1–7. https://doi.org/（if available）
Chen, J., & Chen, Z. (2024). Yuanyuzhou kongjian jingji fanzui de guizhi kunjing ji qi shujie—jiyu “yaquzhongxinhua” zhili moshi zhan kai [Regulatory dilemmas and responses to economic crime in the metaverse: From the perspective of “semi-decentralised” governance]. Ningxia Daxue Xuebao (Shehui Kexue Ban), 46(06), 120–128.
Chewapreecha, C., Holden, M. T. G., Vehkala, M., et al. (2017). Global and regional dissemination and evolution of Burkholderia pseudomallei. Nature Microbiology, 2(4), 1–8.
Cropf, R. A. (2008). Review of The Wealth of Networks: How Social Production Transforms Markets and Freedom, by Y. Benkler (2006). Social Science Computer Review, 26(2), 259–261.
Duan, X. (2024). Xin meiti shidai feiyi wudao de chuancheng yu chuanbo [Inheritance and dissemination of intangible heritage dance in the new media era]. Mingzuo Xianshang, (23), 106–108.
Erlien, T. (2015). Methods of disseminating dance in European museums. Acta Ethnographica Hungarica, 60(1), 93–101.
Guo, Y. (2024). Qianlun xin shidai hongse wenhua wudao zuopin de chuanbo fangshi [On the dissemination of red culture dance works in the new era]. Fujian Yishu, (12), 59–60.
Li, J., Zhou, X., Ma, Y., et al. (2025). Jiyu quzhongxinhua suoyin de qukuailian shikong shuju chaxun fangfa [Decentralised index-based spatio-temporal data query in blockchain]. Jisuanji Gongcheng yu Sheji, 46(03), 641–647. https://doi.org/10.16208/j.issn1000-7024.2025.03.001
Lu, J. (2024). Shuzi shidai wudao duan shipin de canyishi chuanbo—yi Douyin duan shipin pingtai wei li [Participatory dissemination of dance short videos in the digital era: A case study of Douyin]. Xinwen Shijie, (03), 57–61. https://doi.org/10.19497/j.cnki.1005-5932.2024.03.019
Luo, L., & Bai, Y. (2025). Zhineng shidai beijing xia Hebei minjian wudao wenhua de shuzihua chuanbo yu baohu yanjiu [Digital dissemination and preservation of Hebei folk dance culture in the intelligent era]. Xin Chuanqi, (01), 44–46.
Lü, W. (2025). Shuzi meiti yishu zai wenhua chuanbo zhong de jiazhi ji lujing [The value and pathway of digital media art in cultural dissemination]. Jizhe Yaolan, (05), 51–53.
Mi, H. (2025). Quzhongxinhua, shequnhua yu fanmeijiehua: Shuzhi meijie yujing xia dangdai sheji shenmei de xin zhuanxiang [Decentralisation, communitisation and pan-mediaisation: New aesthetic trends in contemporary design under smart media]. Qilu Yiyuan, (02), 43–46.
Puangsuk, N., & Chandnasaro, D. (2022). Knowledge dissemination for Generation Z on preventing COVID-19 and the new normal by means of creative dance [Master’s thesis, Srinakharinwirot University].
Sheng, W. (2024). Rongmeiti shidai xia wudao yishu de meijie biaoda yu chuanbo lujing tanxi [Media expression and dissemination paths of dance art in the era of integrated media]. Xiju Zhijia, (12), 132–134.
Stark, D. (1997). The rise of the network society. Contemporary Sociology, 26(6), 725.
Wang, Z. (2024). Shuzihua shidai minjian wudao de chuanbo celüe [Dissemination strategies for folk dance in the digital era]. Mudan, (24), 120–122.
Wegner, U. (1986). The audio-visual media: How to promote and disseminate traditional music and dance. The World of Music, 28(2), 87–91.
Wu, F., Liu, Y., & Hu, J. (2025). Yizhong jiyu quzhongxin hua de shuju jiahe moshi [A decentralised data aggregation model based on blockchain]. Nianjie, 52(05), 151–154.
Zhang, Q. (2024). Zi meiti shidai wudao yishu chuanbo fazhan de celüe [Strategies for the dissemination and development of dance art in the self-media era]. Wuyi Xueyuan Xuebao, 43(01), 67–71. https://doi.org/10.14155/j.cnki.35-1293/g4.2024.01.012
Zhang, Z. (2024). The role of digital museums in the dissemination of historical dance traditions among young people. International Journal of Intangible Heritage, 1(19), 81–98.
Zhu, C. (2024). Guoji shiye xia woguo minjian wudao wenhua de chuanbo lujing yanjiu [Dissemination pathways of Chinese folk dance from an international perspective]. Shang Wu, (08), 60–62.
