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  • Museum Tourism Experiences and Visitors’ Recommendation Intentions: A Stimulus–Organism–Response Approach

    Pengcheng Wang, Zhaodi Wang, Fanhua Meng, Xiuqi Qiao (Author)
    72-81
    2026-01-09
    Abstract: Using the PLA Naval Museum as an empirical setting, this study examines how museum tourism experiences influence visitors’ recommendation intentions through a Stimulus–Organism–Response (S-O-R) framework. Data were collected via a structured questionnaire and analyzed with reliability/validity tests, correlation analysis, and regression modeling. The results indicate that experience-related stimuli—exhibits and display design, educational and cultural value, and environment and service quality—significantly enhance visitors’ affective and cognitive experiences and perceived value, which in... [Read More]
    DOI: https://doi.org/10.63802/jlpcs.V2.I1.195
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